At Tigris, we are in the relationship business. We help build relationships between our clients and their partners, we deepen the relationships between our clients and their audience, and we cherish the relationships we have developed with the people we work with every day. There is power in collaboration and we know that we are better together than we are individually.
After more than ten years as an executive in the industry, Matt envisioned starting his own company built on a very simple premise: fewer clients, more in-depth attention. In May of 2004, Tigris Sponsorship & Marketing was born.
One client at a time, Matt and his staff lived and breathed Matt’s vision for the company: differentiate Tigris through exceptional client service for a select group of clients. There were late nights and all-nighters, trips to the coffee shop, dashes to Kinko’s, and marathon strategy sessions; but through it all, everyone at Tigris could sense there was something unique about this agency. Gradually, the client list grew, but the commitment to a relationship-focused philosophy remained the same.
Matt has more than 20 years of experience on the front lines, providing strategic counsel to top tier corporate and property clients on all areas of sponsorship marketing. He has been able to put his sponsorship expertise to work for a host of prestigious clients in the municipal, cultural, sports and entertainment industries. These include CenturyLink, The Rose Bowl, Phillips 66, Xcel Energy, Vail Resorts, KeyBank, Chick-fil-A, the LPGA, JPMorgan Chase, Red Robin, FedEx, and the NHL, among others. While representing these clients, he has also sat across the table from a number of premier brands and organizations while negotiating, managing and evaluating sponsorships. These brands include PepsiCo, Audi, Anheuser-Busch, Coca-Cola, Diageo, Moet-Hennessy, the Olympics, World Cup Soccer, Wimbledon, major college bowl games, NASCAR, and teams from all of the U.S. major professional leagues.
As Tigris looks toward future growth, its guiding principle remains the same: in life, and in business, how we treat each other matters. Whether working for a high-level executive at a major corporation, or for the director of the local county fair, Tigris is committed to earning the right to be a trusted part of each and every client’s team.
Matt lives in Littleton and enjoys spending time with his family, fishing, skiing, and rooting for his alma mater, the University of Illinois.
Patrick began his career with Tigris in 2006. Since then, he has been involved in all aspects of client service – from proposal acquisition and evaluation, to strategic planning and execution, to negotiating event sponsorships and developing promotions for a major experiential mobile marketing tour. His sweet spot is helping clients develop and hone their vision for sponsorship as it relates to their specific goals and objectives. Patrick has also become a skilled negotiator, and has helped his clients ensure they are getting exceptional value from their sponsorship agreements. In recent years, Patrick has also played a key role in Tigris’ new business development efforts.
Patrick has worked with all of Tigris’ major clients and has implemented marketing programs with a host of prestigious organizations, including those in the NBA, NHL, NFL and MLB. He is also heavily involved in analytics and market research and played a key role in the early stages of the development of Tigris’ SEI model (Sponsorship Effectiveness Index).
Prior to joining Tigris, Patrick worked with the Metro Denver Sports Commission and Kroenke Sports & Entertainment in community events, marketing and sponsorship capacities. Additionally, Patrick worked with the Oakland Athletics Baseball Company, managing its Spring Training ticketing operations and assisting with regular season ticketing operations.
Originally from Dallas, Texas, Patrick works out of Tigris’ satellite office in San Francisco, where he lives with his wife and their two children.
Jessica Knadle joined the Tigris team in 2010. At Tigris, she plays an integral role in day-to-day management and strategic oversight of some of Tigris’ largest accounts. Specifically, she provides general counsel on overall program direction, helps negotiate sponsor agreements, and utilizes ROI data and market research results to identify areas of improvement. With more than a decade of experience, Jessica uses her keen insight into the industry to help clients sort through the daunting number of potential sponsorship opportunities that arise in the marketplace. She also has extensive experience in both the conceptualization and implementation of creative campaigns as well as managing the logistics of the actual campaign activation.
Beyond her direct work with clients, Jessica also plays a key role in the agency’s growth by leading one of Tigris’ Client Services groups and providing guidance to members of her team. She has also been instrumental in the development and utilization of Tigris’ ROI system that helps clients determine the true value of their sponsorship investment, and refining Tigris’ market research process.
Jessica got her start in the sports and entertainment business at Kroenke Sports & Entertainment. There, she was involved in all aspects of individual and group ticket sales. She earned a bachelor’s degree in Marketing & Management from the University of Hawaii, where she played Division I Volleyball.
Kate Hewitt oversees Tigris’ analytics team, directing the agency’s measurement efforts and helping clients understand what this data means for their sponsor relationships. This includes planning, fielding, examining and reporting on market research studies designed to examine unique metrics most important to each client. Kate also manages the impressions and valuation process to determine the value of all exposure generated by a partnership, and conducts ROI modeling in order to gain key insights into a partnership’s effectiveness. Additionally, she analyzes third party data to help develop and support client strategy. In a broader context, Kate outlines the optimal analytics strategy and research execution that will advance each client’s goals. This analytics work is a crucial part of Tigris’ recommendations to its entire portfolio of clients, including CenturyLink, Ricoh, Phillips 66, and Xcel Energy.
Prior to her work at Tigris, Kate was part of the customer experience team at Chipotle. While at Chipotle, she was responsible for monitoring customer communication via email and social media. She then collected data on these interactions, including coding and sorting by key insights and alignment with major objectives, to report on the overall guest experience. Kate also worked with Chipotle’s Business Intelligence team to help tell the story and develop actionable initiatives. This collaboration helped test and review various offers, marketing materials, product launches, etc. to optimize and support these activities. Kate’s background also includes account services.
Kate has a bachelor’s degree from the University of Colorado.
Tracie Miller joined Tigris in 2018 as a part of the executive team. She is largely responsible for Tigris’ new business development efforts and provides high-level oversight on client work.
Tracie began her career in Chicago, honing her client relationship and communication skills in the advertising and publishing industries. She started in 1992 with McConnaughy Stein Schmidt Brown and then worked in advertising sales at SHAPE magazine. As a successful Advertising Sales Manager, Tracie was responsible for hiring and managing sales teams, developing sales strategies, CRM tracking, providing solutions to clients, ultimately exceeding sales goals and winning multiple awards.
She went on to work in the hedge fund/venture capital industry as the Director of Office Operations and Investor Relations for Agile Fund Solutions. Prior to that, she held a similar role at ARTIS Capital Management. In all, Tracie brings more than 25 years of combined experience in managing client relationships and office operations to the Tigris team.
A graduate of the University of Illinois, Champaign-Urbana, Tracie earned a Bachelor of Arts degree in Speech Communications with a minor in Business Communications. She later earned a Certificate of Achievement in Human Resource Management from Villanova University.
Tracie works out of San Francisco, where she lives with her husband and two daughters.