Darin W. White, Ph.D. is the executive director for Samford University's Center for Sports Analytics and a Margaret Gage Bush Distinguished Professor. He also serves as chair of the Entrepreneurship, Management and Marketing Department and is the founding coordinator of the sports marketing & analytics program and the sports business MBA program in Samford University's Brock School of Business.
On the college athletics side, White has been the keynote speaker at the NCAA Division 1 Athletic Directors spring meetings in California. He has also been invited to speak at various college athletic director events on the topic of sports business and data analytics. White helped launch an innovative sports science data sharing partnership between Andrews Sports Medicine and Orthopedic Center and Samford Athletics entitled Project Samson.
White is a highly sought resource for media seeking insights into sport business. His comments have appeared in media outlets including the Wall Street Journal, Sports Illustrated, Washington Post, Forbes, L.A. Times, Athletic, USA Today, ESPN Radio, Al Jazeera, Sports Business Daily, Bond Buyer, International Business Times, NPR, Bleacher Report, and the Capital Gazette. He served as a judge for the Yahoo Sports Technology Awards gala, the "Oscars of Sports Technology," in London.
White has served on numerous boards including Aspire Football Academies, Daniel Summit, Advance Baseball International, Sport Forward, Coach Safely, Alabama Sports Foundation, and Youth Sports of the Americas. He has authored more than 60 journal articles and conference proceedings during his career and published in prestigious academic journals such as the International Journal of Sports Marketing & Sponsorship, Sports Business: An International Journals, Journal of Business Research, and European Journal of Marketing. White served as the national chair of the Sports Marketing & Sponsorship-Linked Marketing special interest group of the American Marketing Association for four years.
White has crafted business relationships with some of the most prestigious sports organizations in the world, including MLS, UEFA, NBA, NASCAR, LPGA, PGA, NWSL, Indy Car, MiLB, USA Soccer, SEC, ACC, NHRA, Israeli Football League, Dallas Cowboys, Celtic FC, Leeds United FC, Learfield, U.S. Swimming, Seattle Storm, Los Angeles Dodgers, Denver Broncos, Walsall F.C., Peach Bowl, Tampa Bay Lightning, Indianapolis 500, Kansas City Chiefs, Houston Astros, Milwaukee Bucks, Harlem Globetrotters, and Watford F.C., along with brands like Nike, Adidas, Blue Cross Blue Shield, Toyota, Regions Bank, Under Armour, Mizuno, CBS Sports, and AON.
