Denver Nuggets jersey patch sponsorship

Objective:

Generate additional exposure for Western Union’s Denver Nuggets jersey patch sponsorship.

Strategy:

We contracted with high profile Denver Nuggets players Jamal Murray and Nikola Jokic to leverage their recognizable personas and social media following to connect with fans off the court.

Results:

Through content building campaigns shared on digital platforms of the Nuggets, Western Union and the players, we shared the story of the Western Union brand in order to drive deeper engagement with Nuggets fans. Over the first three years of the partnership, Western Union increased its unaided sponsorship awareness by 69%.

Engagement: Month, 00 – Current

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