Xcel Energy
Sponsorship in Colorado and Minnesota
Objective:
Maximize Xcel Energy’s customer awareness and engagement through its sponsorship portfolio in Colorado and Minnesota in order to impact corporate initiatives and demand side management programs.
Strategy:
To ensure all sponsorship assets of Xcel Energy’s professional sports properties are leveraged in a thoughtful way, we mind the details of each partnership. This includes overseeing punch lists of deliverables for each property so deadlines are met, benefits are executed upon, and strategic recommendations are put into practice. From regular status calls to onsite audits, we provide accountability for Xcel Energy and its partners.
Results:
Through seamless execution, Xcel Energy consistently punches above its weight and reaps a significant return on its investment for sponsorship awareness and promotional recall with its major league partnerships.
Engagement: Month, 00 – Current
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