Founded in 2004, Tigris is broadly defined as a “marketing agency” but sponsorships and strategic partnerships are our sweet spot. We provide the strategy, tactics and execution that demand accountability and advocacy for sponsorship across all levels of an organization.
While the proof is ultimately in the metrics, as an agency we focus on more than the numbers. To us, relationships matter. We believe positive relationships breed a sense of trust and common purpose, both of which are absolutely essential to our definition of success. We take the time to understand the needs, goals, structure, budget, internal challenges and organizational culture of each client. This knowledge allows us to become an indispensable part of each client’s internal marketing team. We work hard to prove ourselves and to earn the trust and respect of our clients.
That’s why, in an era of revolving door agency changes, our average client tenure is close to six years.
From high-level strategic briefs and memos to one-off conversations, Tigris is a reliable sounding board for clients who seek to build and maintain a consistent strategic vision for their sponsorship commitments – whether they are multimillion-dollar agreements or small community partnerships.
Our work at the negotiating table has saved our clients millions of dollars by ensuring each and every agreement impacts the intended audience, meets corporate objectives, and delivers significant value.
To make an emotional connection with the audience, we help our clients determine how to use their sponsorship benefits to “bring the sponsorship to life,” while focusing on meeting their overall objectives. We understand that effective activation can make or break a partnership.
We use a variety of tools to measure sponsorship performance, including market research, impressions analysis, and benefit valuation, among others. Over the years, we have honed this approach into a proprietary tool that we call our Sponsorship Effectiveness Index (SEI). We believe that effective partnerships are built on a strong measurement foundation.
It’s been said that the company you keep defines you. At Tigris, we have surrounded ourselves with some pretty good company. Over the years, we have been fortunate to work with some of the best.