WORKING TOGETHER

Samford University Center for Sports analytics

We have intentionally sought out strategic alliances with industry-leading organizations that have complimentary skill sets.

To deliver best in class analytics, we have an ongoing partnership with Samford University’s world-renowned Center for Sports Analytics. Launched in 2017 to promote the ethically centered, rational inquiry into issues at the burgeoning intersection of big data, analytics, and sports, its mission encompasses all areas where analytics impacts sports. This includes fan engagement, sponsorship, player tracking, sports medicine, sports media, and operations. Darin W. White, Ph.D. is Executive Director of the Center and has been instrumental in developing our partnership. 


Tigris and Samford work together to conduct, analyze, and publish industry-relevant research that captures the national conversation and takes the pulse of the most relevant issues of the day.

Our aim is to push the industry to think about data differently, and to improve how we, as an industry, currently utilize research and metrics. 

Our two organizations have been closely intertwined since 2018. Beyond partnering to study timely topics and to serve corporate clients, this integrative relationship means we are a hands-on partner, leading discussions in Samford classrooms and recruiting outstanding student interns for project work. Tigris’ President also sits on the Brock School of Business Advisory Board.

 

To date, our work together has included research on fan engagement with the NFL, sports viewership, and league/team relevance, as well as work for a variety of influential brands in the sports industry:

OTHER INDUSTRY PARTNERS

  • We partner with Meltwater, an online media monitoring tool, to help clients measure their mentions in online news, social media, print, broadcast, and podcasts. This helps clients understand this critical component of their sponsorship’s value.

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